Inspired by Jayda’s signature look and her influence in beauty and lifestyle, JCB blends high-performance formulas with effortless everyday luxury. Every product is designed to enhance your features, powered by ingredients that keep your lips looking and feeling hydrated, while staying put throughout the day. 

JCB is committed to formulas we trust, staying true to Jayda’s non-negotiables. We’ve developed ethical products that you can feel confident, comfortable and excited wearing - made clean, vegan, and cruelty-free. 

Our conscious and ethical formulas are designed to give your lips extra love — and we’re confident you’ll feel the difference.

P.S. Jayda shaped it all: the shades, the scents, the vibe — right down to the heart window of the packaging! Her hands-on approach brought the brand, and its quality, to life. 

See what’s inside!

Formula Highlights:

Avocado Oil – Protects lips from moisture loss; hydrates and soothes dry, chapped lips.

Green Tea Extract – Antioxidant that heals and calms dehydrated lips.

Ethylhexyl Palmitate – Creates a silky, smooth texture.

Safflower Seed Oil – Rich source of vitamin E for nourishment.

Hydrogenated Polyisobutene – Boosts lip hydration.

Octyldodecanol – Softens lips and forms a protective, moisture-locking layer.

Trihydroxystearin – Strengthens the skin barrier and slows water loss.

Castor Seed Oil – Prevents dryness and helps retain moisture.

Vitamin E – Powerful antioxidant that protects and conditions.

Additional Attributes: 

Paraben - free

Phthalates - free

Contains Non-Comeodogenic Ingredients 

Gluten - free