ALLURING LIPS, WITH BENEFITS

Reviving. Non-Sticky. Clean formula.

GET YOUR PERFECT POUT
LIP LUBE
WET. LUSH. LIGHT.
SHOP NOW

CURATE YOUR KIT

Shop the essentials: a cloud soft doe foot, a sharp fine point pencil, and more.

Founder image
a note from jayda

AN EMPIRE BUILT BY BOLD BEAUTY AND AUTHENTICITY.

JAYDA CHEAVES BEAUTY is more than just a brand, it’s a legacy I’ve built brick by brick since I first began using my platform.These products were made with so much love, and I hope they bring you as much joy as they brought me creating them — for us. Never forget: YOU ARE HER.

CAUGHT ON CAMERA

How you wear @jaydacheavesbeauty when life is actually happening.